Let the Logo burn on your pictures...

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Jägermeister asked us to create a digital App that uses the key visual of the new german campaign - the burning deer logo - in an unseen "branding" way. Our idea: Let the deer logo burn on every picture
you make. The more people or sound are recognized through the camera the stronger the logo burns. Create your Jägermeister burning moment. Even previously taken pictures by using the same App can be branded with the fire logo.


Client: Jägermeister
Agency: Hi-ReS!
App Production: Artficial Rome
TV-Spot: PUK
My Role: Creative Director
Year: 2013

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