JAEGERMEISTER
FROZEN MOMENTS

Frozen Moments allows you to capture your buddies in a liquid interface to share your frozen friends moment.

As soon as the temperature fall below 0 °C, the fast moving water molecules slow down, coalesce into solid strings and an ice core originates. One of nature´s genuine spectacles.

 

For Jägermeister we created an App which plays with the fascinating change of liquid to congelation. By touching the display you can move simulated liquid, by typing its condition changes into ice. Previously taken pictures by using the same App can be inserted into the ice cubes. Remarkable snapshots are set up.

Client: Jägermeister
Agency: Hi-ReS!, Artficial Duck
Role: Creative Director
Year: 2013