InBev approached Hi-ReS! Hamburg with the Task of redesigning it's local east german beer brand Hasseröder, to ensure a mobile-optimised user experience with focus on shareability, while improving the brands core values.
Hi-ReS! developed besides the relaunch a new look & feel and
digital styleguide that will gradually be implemented and guarantees a consistent look & feel across the digital board.
Client: Hasseröder /Inbev
Role: Creative Director