L/ght R e veal

A live event that ran for 7 days prior to the unveiling of the new Hyundai i40 in Geneva.

Users could assume control over a light-rig composed of 200 lights over the Internet and use it to reveal parts of the, then still secret, design of the car with the result streamed back by 3 cameras from the studio in Germany.

The website created by Hi-ReS! where users could draw strokes on a virtual model of the light rig and then see the results played through the streaming cameras.

Client: Hyundai
Agency: Hi-ReS!, Nanika, BlackBeltMonkey
My Role: Creative Director
Year: 2011