Jägermeister requested a concept for and implementation of a Jägermeister Radio. This included an all platform-spanning app concept, and the integration of the two main channels 'Rock' and 'Electro' as well as a series of festival mix tapes.
The aim was to create a simple player with nearly identical interactions across all platforms, while maintaining the typical Jägermeister tonality.
The app' was generated on the basis of Adobe Air and can therefore be deployed across all platforms. The additional implementation as a Facebook app provides a simple means of spreading the word.
Role: Creative Director